KIA announces that it will play an active role in the future of transportation with its “ Plan S ” strategy by early 2020 and will develop 11 new electric models by 2025, and will change with its new logo, new slogans, and study of corporate identity. . The journey will continue.
By announcing its new logo with the aim of “motivational movement”, KIA emphasizes the belief and loyalty to its logo with elements of trust, pace, and increasing value.
South Korean auto giant KIA has incorporated the corporate logo and global brand slogan, making it a journey of change in its new line of vision, launched last year. The brand new logo represents the goal of becoming a leader in the future transport sector.
The design of the new KIA logo is based on three concepts: “symmetry”, “rhythm” and “cost increase”. The symmetry in the logo represents the environmental responsibility of the customer’s transport needs. The concepts of transport and environmentalism are no longer contradictory, they are interconnected and sustainability is essential for a stable future. The rhythm in the new logo symbolizes the ever-changing spirit of KIA, working with customers’ desires with its new and creative will. The growing value in the new logo, represented by a single connected line, reflects KIA’s commitment to providing customers with an exciting experience at every touchpoint.
DUCK Pointing out that the new logo reflects the company’s commitment to change and innovation, KIA President and CEO Ho Sung Song described the process as follows: “The automotive industry is undergoing a process of rapid transformation. KIA is constantly adapting these changes and adopting this process. Our new logo reflects our desire to offer innovative solutions tailored to the needs of our customers as their transportation needs evolve and we overcome the challenges faced by our employees in a rapidly changing industry.
KIA is ready to unveil new brand goals and strategies on January 15th
Along with the new logo, KIA also announced its new global ideals, which it defines as a “motivational movement”. Details of the brand’s new strategy, including future KIA products, as well as the brand’s new goals and implementation of this change in KIA’s philosophy, will be released on Friday, January 15, 2021, on KIA’s global YouTube channel.
KIA announced its long-term business strategy in 2020 as “Plan S”. This strategy was followed by a new logo. As part of its plan S strategy, the brand aims to popularize electric vehicles and offer a wide range of transportation services to meet consumer needs and hygiene depending on the country.
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